Title: Data Management in the Cloud Speaker: Donald Kossmann (ETH Zurich) Abstract: There has been a great deal of hype about cloud computing. Cloud computing involves a new business model in which hardware resources (network bandwidth, storage, and CPU cycles) are provisioned in a fine-grained way. Cloud computing is successfully applied for several computing tasks such as scientific data analysis or sharing of multi-media objects. The purpose of this talk is to investigate the use of cloud computing to deploy and run general-purpose Web-based applications. To this end, this talk presents a novel database and application server architecture presented and gives the results of experiments conducted running the TPC-W benchmark on top of Amazon Web Services (i.e., EC2 and S3).