Title: How Could We All Get Along on the Web 2.0?
(The Power of Structured Data on the Web)

Abstract: For the longest time, the Web was used as an anonymous place where 
the main activity was keyword search. The Web 2.0 is changing this premise. 
User-centric sites such as MySpace, Flickr, and YouTube attract millions of 
users every day. Users supply content, organize it, and search it. Different 
user communities are being formed around similar interests. This constitutes 
a rich information source to help users find more relevant data and help 
advertisers target the right set of users. In this talk, I will describe the 
role of structured information in characterizing users' interests and in 
finding more relevant information on the Web. In doing so, I will borrow ideas
from XML retrieval and search personalization.